By Brett Krkosska
A profitable business starts and ends with the customer. Without this focus your business
fails to deliver what the customer wants.
By placing the customer at the
center of all your thinking you create an environment which fosters long term success. A
key component of success lies in your ability to generate repeat and referral business,
and a sure way to do this is by forming lasting relationships with your customers.
Here are 10 things you can do:
1. Set yourself apart from the competition. Give
your customers something they can't get elsewhere. This is your niche on the Web. Make
your niche something of real value over time and people will come back again and again.
2. Don't waste time on activities that can be automated. For instance, let your email
program filter and route your incoming messages automatically, use a template to
build new pages for your site, etc. Automation frees up your time so you can concentrate
on the important stuff - your customer.
3. Eliminate the time you spend you on non-productive tasks. For instance, unsubscribe to
newsletters your never read instead of deleting them each time. Handle paperwork one time
and then file it instead of stacking it in a pile. All these little things add up to lots
of wasted time that could be spent on your customer.
4. Concentrate your efforts on marketing to the
people that need your service. Start by auditing your marketing and sales data to find out
how and why a sale is made. Eliminate or change marketing strategies and services that
don't serve the needs of your customers.
5. Respond to email quickly. Response time should be under 24 hours. By responding quickly
you send the message that your customers are important and you are genuinely interested in
meeting their needs.
6. Follow up on sales orders. Make sure your customer is thoroughly satisfied with their
purchase and offer additional services related to their purchase.
7. Give refunds promptly and unconditionally.
8. Ask your customers to fill out a survey so you can better understand their needs. Offer
a valuable freebie or a discounted service for participating. This strategy establishes a
dialogue between you and the customer and helps determine the direction of your business.
9. Publish a newsletter. Give your subscribers valuable tips and information they can't
get anywhere else. Offer subscriber-only discounts and freebies.
10. Make your site easy to navigate. Customers value their time and appreciate finding
what they want quickly and effortlessly.
Imagine every customer as a real person standing in front of you. What are his needs and
how well are you addressing these needs? Let this image guide you in all aspects of your
business and you'll discover hundreds of ways to form lasting customer relationships.
Related
Articles:
Effective Follow-Up – The Art of True Concern
Here's how you can boost your sales and hone customer relations.
It's the Service After the Sale that Builds Your Brick & Mortar Business:
Five Tips For Improving Customer Service
Here are five tips on providing outstanding customer service to continue to generate new and repeat
business.
Calculated Costs of Just One Customer Complaint
One complaining customer is your opportunity to improve. You can
rescue the potential, immense loss when you improve on what that one customer complains
about. Provide a solution that they agree is more than satisfactory. Statistics show that
7 out of 10 customers will do business with an organization again if a complaint is
resolved in their favor relatively quickly.
